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Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there

Digiday
 2021-06-22

Cover picture for the articlePBS Digital is in the business of building, developing and producing medium and long-form programming across — you guessed it — PBS’s digital channels. It also oversees online content it doesn’t commission — from member stations, other partner organizations or outside producers. And then there’s the content it licenses or acquires.

digiday.com

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