Supermarkets could easily help improve animal welfare – billions of chickens would be spared untold agony

It is nothing new that supermarkets are profit-oriented and some choose money over the welfare of animals they use in their supply chain, but how can it be that some supermarkets pay so little attention to what consumers want and instead shower themselves with bonuses?

How can it be that so little is given to the life of animals? It would be easy for supermarkets to fix certain grievances, like the misery of the chickens they sell, by joining the Better Chicken Commitment.

Some retailers have, thankfully, joined the scheme, but major chains could be sparing billions of chickens untold agony. Supermarkets should finally start listening to their customers and to their shareholders.