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Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And Up

mediapost.com
 2021-06-18

Cover picture for the articleNielsen's new total TV usage metric -- The Gauge -- shows what many have suspected: Streaming TV time has not only showed rocketing growth, but now has topped one major traditional TV platform: broadcast TV. The Gauge is a new tool that compares Total Usage of Television (TUT) among broadcast,...

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