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Coca-Cola lost $4 billion in market value after soccer star Cristiano Ronaldo suggested people drink water instead

Business Insider
 2021-06-16

Cover picture for the articleCoca-Cola's market value dropped by $4 billion on Monday after Cristiano Ronaldo snubbed its drinks. The Portugal captain shifted two bottles of Coke away from him at a Euro 2020 press conference. He held up a bottle of water and appeared to indicate he preferred it to the soft drink.

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