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Disney CEO says 40% of upfront ad sales went to streaming or digital

WDEZ 101.9 FM
 2021-06-14

Cover picture for the articleLOS ANGELES (Reuters) – Walt Disney Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday. About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek...

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