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Identity fusion: Why some people will go to extremes for the beliefs of a group

Phys.org
 2021-06-14

Cover picture for the articleFootball fans often become so deeply connected to their club and to other fans, as though they're related. They're willing to support the group on a lifelong basis, with unwaivering pride even in the face of losses. At first glance, it can seem puzzling when people align with groups or...

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