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Balenciaga Just Proved That Brands Can Do LGBTQ Pride Correctly

Highsnobiety
 2021-06-14

Cover picture for the articleFor many of us in the LGBTQ world, Pride is the most exhausting time of the year. What should be a month to celebrate our individuality and the beauty of our community becomes an annual onslaught of empty corporate platitudes and uninformed debate, which is at best disrespectful and at worst callous and dehumanizing. Brands creating Pride collections comprised of vacuous rainbow prints (most of which do not do anything to aid or assist the LGBTQ community) is the lowest form of acknowledgement of queer culture and would be best left unsaid, entirely.

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