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Critical Questions to Guide Marketers Navigating the Multi-ID Landscape

AdWeek
 2021-06-11

Cover picture for the articleThe forthcoming deprecation of the third-party cookie has given rise to a new ecosystem of identity solutions, each vying to provide a durable alternative to the cookie for the purposes of targeting and measurement. The new identity ecosystem is complex, untested, and under constant change as privacy regulations and marketers...

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