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CW Sees Upfront Wrapping With Rebound in Demand for TV, Streaming Ads (EXCLUSIVE)

seattlepi.com
 9 days ago

Cover picture for the articleA new lineup of Saturday programming and a surge of post-pandemic spending by Madison Avenue helped the CW boost its volume of advertising commitments in TV’s annual “upfront” market, a sign that advertisers continue to make the medium a central part of their plans even as they are showing new interest in chasing viewers to new streaming venues.

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