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How Netflix’s new online store could help it take on Disney

Fast Company
 12 days ago

Cover picture for the articleNetflix Thursday opened an e-commerce site where you can buy things like caps, necklaces, hoodies, and, yes, underwear—much of it branded with popular Netflix movies and TV series. The move is part of a larger push for the company to compete with Disney’s streaming business, which is propped up by revenue from its merchandising and theme parks.