View more in

NRF: Consumers want omnichannel convenience, social responsibility
 11 days ago

Cover picture for the articleRetailers must adapt to a new breed of “citizen shoppers” who desire the flexibility of omnichannel shopping, but also expect retailers to stand for something. During its June 9 virtual “State of Retail & the Consumer” event, the National Retail Federation (NRF) hosted a panel of C-level retail executives and a panel of expert consultants to discuss current consumer expectations and how the COVID-19 pandemic has changed the retail environment. Both panels agreed that a strong omnichannel offering and a brand identity aligned with shopper beliefs and values are vitally important to retail success, now and moving forward.