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Post-Covid shopper conversion on the rise

TravelDailyNews.com
 2021-05-19

Cover picture for the articleM1nd-set’s latest analysis compares shopper behaviour in airports over the past 5 years, through the pre-Covid era to the present day, comparing the evolution of footfall and conversion rates, changes in the categories purchased, as well as the evolution and variations over the years in why people purchase in travel retail, what triggered the purchase and some of the barriers to purchase.

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