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Little Rock Business Owner Shares His Story

Posted by 
Kent Sanders
Kent Sanders
 2021-05-19

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Do you want to scale up your business? Thinking about making that first hire? I recently spoke with Little Rock resident and business owner JC Hite. JC is going to share his story as well as some really helpful information about how to hire and scale up your business. 

JC Hite started out as an entrepreneur when he was only 14-years-old, and now he leads Hite Digital as Founder and CEO. Hite Digital is all about helping digital marketing agencies scale. They provide SEO, PPC, Facebook, websites, and CRM automation for agencies. You can connect with him on LinkedIn or on Instagram.

Scaling Up Your Business

 Before you start scaling up your business, it is important to take the time to consider your goals. One way to figure out your goals is to ask questions like, “What do I really want to do?” The answer to this question is key in the scalability of a business. JC’s goal is to create 1,000 jobs. That goal would give his company the ability to serve about 10,000 clients in total. So 1,000 jobs is the goal. In order to reach that goal, JC says that he knows he has to have some great systems in place. 

It is very helpful to ask questions like: What’s the endgame? What do we want to build? And, most importantly, why does it matter?

And then reverse engineer your goals. But that’s not all you need to consider. There’s another important part of the equation.

Even More Than Goals

JC shares that it is also important to consider commitments. For example, what are we committed to in life? There are struggles everywhere. If you have a commitment to something, you’ll do anything for it. You’ll do whatever it takes. 

It’s also important to focus on the big picture, not just the short-term. Our commitments have to be worthy. When you see people like Mother Teresa, or Martin Luther King Jr., they were dedicated to one thing. Mother Teresa was committed to helping people. Martin Luther King Jr. was committed to equality. 

JC knew he wanted to grow his team. And whatever the reason for it, they want to grow their team beyond themselves. So how do they get started then being able to transition from working for themselves to Okay, now they’re working with other people? How do they make that transition?

Learning What You Need To Know

If you are hiring other people and scaling up your business, it is essential to know the skills required for a job. If you don’t know how to do telemarketing, how can you hire a telemarketer? You hire an expert who knows a lot more than you and learn what you need to know to hire for that position. 

Communication is also essential. You must improve how you communicate with other people. This takes time. You don’t want to hurry when making that first hire. Don’t hire out of desperation. 

JC's Personal Story

JC shared that he has heard a lot of stories of people that started some sort of small business as a kid – whether that was a bike repair business, or lawn mowing service, or whatever. JC never really did any entrepreneurial things like that growing up. But JC did like doing creative things and starting projects. JC did some subcontract work washing windows for a few months when he was 22 and he looked into some sort of mail-order, work from home thing – from my lack of descriptiveness with this, you can probably tell that it never worked out.

His first stint into entrepreneurship was in 2010 when he landed my first web design client. At the time, he had worked at 2 different churches – almost full-time work for part-time pay. For a couple years, he also worked a full-time job to compensate for the lack of money. But that first web design client gave me the idea that he could create my own business to provide the income he needed while still maintaining a level of freedom – both location and time freedom.

Now, he has moved away from web design and into podcast production, but, 10 years later, he is fully self-employed. Thanks so much to JC for this great conversation. I really learned a lot from it.