El Segundo: Mattel Toy Company Wants Your Old Toys
El Segundo, California, the home of Mattel toy company. wants your old toys. Toy officials at the company headquarters in El Segundo, get creative to keep toys out of landfills. They want you to go through toys your kids are finished playing with, possibly pull some out of storage in attics, and send them back to the company.
“The Mattel PlayBack program helps parents and caregivers ensure that materials stay in play, and out of landfills, with the aim to repurpose these materials as recycled content in new toys,” Pamela Gill-Alabaster, Mattel head of sustainability, said in a statement.
She goes on to say on the corporate company website, based in Segundo:
“Mattel toys are made to last and be passed on from generation to generation,” said Richard Dickson, President and Chief Operating Officer, Mattel. “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”
What toys does Mattel want? For now, it wants you to box up your old Barbie, Matchbox, and MEGA products, but the Mattel company in El Segundo, California, is hoping to expand the send back program to include other toys.
The El Segundo-based company to be on a mission to be 100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030. The toy company reflects a larger desire of the state of California to focus on conservation. California's Governor Gavin Newsom ordered the state to create a new California Biodiversity Collaborative and conserve 30 percent of its land and coastal waters by 2030.
Conservation efforts are underway all across the state.
If you're ready to conserve too, you can go through the attic and boxes you have stowed away. Find old toys the company wants and ship them back. Let Mattel refurbish your old toys into a new life for other kids. Brush off the dust from lackluster toys and keep them out of landfills. Reduce, reuse, recycle now applies to your old toys too.
Mahoning Matters reports:
“For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials or convert them from waste to energy,” the company said.
You can print a free shipping label here: Mattel.com/PlayBack.