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Consumer Insights: Radio Is Tops for Discovering New Music.

Cover picture for the articleRadio tied with music streaming apps as the top source for discovering new music, at 35% each of all adults 18+, according to a March 2021 YouGuv survey. Data from selected consumer/market surveys conducted by The Media Audit during 2020 and 2021 reveals radio reaches large majorities of adults in almost all age groups and income brackets who listened to Spotify and Apple Music during the past seven days. These services account for approximately 80% of all music streaming listening.