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James Logie

How to See What People Are Really Doing on Your Website

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James Logie
James Logie
Photo by Carlos Muza on Unsplash

You’ve finally got your website designed, and it’s looking pretty good.

Whether you used a simple theme, designed it yourself, or had someone design it for you — your website is the core of your brand or business.

But is it really laid out in the best way possible? What may seem clear and obvious to you isn’t always that way for your visitors.

This is where heat map tools come into play.

They give you a real-time look at what visitors are doing on your site, and how they interact with it.

You’ll be amazed at what people are clicking on and what they think are links.

Your sign-up forms, page layout, and CTAs may seem like they are in the smartest places — but heat map plug-ins will show you otherwise.

What Are Heat Map Plug-Ins?

Crazy Egg is one of the most popular, so we’ll focus on this one. But there are several other heat map plug-ins for WordPress that work similarly such as:

  • Heatmap for Wordpress
  • Hotjar
  • Clicktale
  • Mouseflow
  • Luckyorange

The way plug-ins like this work is that they record the entire user session of website visitors.

This gives them data on how people use and navigate your site.

All the data is put together to give you an image that shows heat surges where areas of your website are most clicked.

The red areas show where there is more concentration of cursor movement and clicks compared to yellow and green.

This is great for a few reasons. You can use Google Analytics to get a good overview of who’s coming to your website — but tools like Crazy Egg actually show you what they’re doing once they get there.

This lets you see if your email opt-in is working, or what areas of your website get the most attention.

You receive genuine data that can help improve the layout of your site.

These plug-ins show you more than just clicks. Their reports show how people are scrolling.

If visitors are scrolling quickly through certain parts of your page — and slowing down at others — it gives you good insights as to where to put your most valuable information.

The scrolling feature can also show you if your content is too long, or not long enough.

Ultimately, scrolling insights are helpful to show you where specific things should be, such as content, sign-up forms, or sales page details.

How To Use These Type of Plug-ins

There are different options depending on the amount of traffic you get. No matter what option you go with, Crazy Egg--for example--can be used on unlimited websites.

When you sign up, you will get a tracking script that will be used with the WordPress plug-in.

Using Crazy Egg as an easy example, When you are set up, you need to go back and install the plug-in on your WordPress site — and this is free to install.

It’s also easy to set up. Here’s how to get it up and running.

  1. Search for Crazy Egg in new plug-ins on your WordPress dashboard. Click “Install Now.”
  2. Crazy Egg will automatically be installed. Next, go to the plug-in section on the WordPress dashboard, and click on “Activate” for Crazy Egg.
  3. You’ll now see a screen that says “Your Tracking Script” where you can paste the tracking script that you copied from the Crazy Egg site. Once pasted into the box, just press “Save Changes.”
  4. The Crazy Egg tracking code is now active on all your webpages. You can now run any of the Crazy Reports on any URL of your site.

Reports are viewed on the Crazy Egg website, but the layout is simple to use whether you want to view clicks, scrolling, overlays, A/B testing, etc.

Heat Maps for Making Money

If you run any type of e-commerce store, a heat map plug-in can be really helpful.

It can show you not only where visitors are clicking, but what they select to buy.

And if they leave without buying — you can see exactly when they abandon their cart.

One feature shows you where your visitors are coming from and how they found specific pages on your site.

You can also watch visitors in real-time as they are navigating around, which is pretty cool.

They also have A/B testing, which gives you further options to create better UX improvements. You can decide on a specific goal and have different variants of it.

It may be to see what color “subscribe” or “buy” button works best. They will figure out which variant is working better and then sends visitors to the winning one automatically.

You don’t want to leave anything to chance, as even a seemingly small thing like color can actually have a big impact on your brand and business.

Tools like this are all about taking away as much guesswork as possible with your website and business.

Final Thoughts

Heat map plug-ins are all about optimizing your site to be as efficient as possible.

Crazy Egg is still one of the top choices if you’re looking for this sort of plug-in. They’ve been around since 2005 and used by over 300,000 websites.

Crazy Egg has been used by big websites such as:

  • Yahoo
  • Etsy
  • Dell
  • AT&T
  • Cisco

Besides WordPress, it works really well with online platforms such as Shopify, Wix, and AWeber.

There’s a free 30-day trial, so it’s definitely worth taking for a test drive.

Heat map tools are not just great for creating the best UX but can be an invaluable tool to make your site as profitable as possible.

Many have found that heat map tools like this help with the user experience, website layout, and overall engagement.

No matter what your goals are for your website, heat map tools can help you get there quicker.