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NBC Teaming Up With Twitch for Tokyo Olympics 2021 Coverage


Cover picture for the articleNBC Olympics and Twitch have announced a new partnership heading into the Tokyo Olympics 2021. In a bid to reach a bigger audience, viewers can expect to see coverage leading up to the Summer Olympics and during the Olympics on Twitch. According to a press release from the two companies, viewers can expect to see content specifically aimed at the Twitch community, including athlete gaming competitions. There will also be interactive tools and games for viewers to participate in. It seems like a bold deviation from normal Olympic coverage, and it will be interesting to see whether or not it results in greater viewership!