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Wix Acquires to Extend Native Wix eCommerce Platform Offering

Cover picture for the articleAcquisition will provide Wix eCommerce merchants with native customer re-engagement tools for building long-term customer value. Wix, a leading global SaaS platform to create, manage and grow an online presence, announced the acquisition of, the gift card and customer re-engagement solution for online brands. The acquisition will extend the Wix eCommerce platform, providing a full solution for merchants to manage customer re-engagement activities aimed at increasing customer spending and repurchases, including gift cards, loyalty programs, rewards and referrals.