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Tom Still: More capital could breed more ‘unicorns’ in Wisconsin

madison
 2021-05-02

For all the excitement about Madison-based Fetch Rewards achieving “unicorn” status, meaning it is one of about 250 U.S. startups valued at $1 billion or more, this fairy tale almost never happened. Many investors once looked askance at Fetch Rewards, young founder Wes Schroll and his business model of a...

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