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West Stringfellow of HowDo: “Customer Obsession”

Thrive Global

Cover picture for the article“A lot of good ideas simply fade away.” — Andy Warhol. As an innovator I’m full of ideas I think are good. However as an entrepreneur I know that I have to fall in love with solving customer problems for profit, not my ideas. Therefore I look for the intersection of my “good ideas” and real customer problems. These intersections have given me the greatest satisfaction in my career. Also, they have proven to be among the most lucrative ideas I have.