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Yellowbrick shows that its data warehouse is not smoke and mirrors


Cover picture for the articleFormed back in 2014 with first product released three years later, Yellowbrick has specialized at the high-performance end of the data warehousing spectrum that includes analytics of real-time data. It cites benchmarks of the ability to ingest up to 10 terabytes of data per hour. Until now, it has done so through a proprietary hardware architecture that includes specialized FPGA chips that made it sound to us like the second coming of Netezza appliances. While impressed with their performance stats, we were initially leery about how Yellowbrick's market success would scale when defined by custom hardware.