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Behind Viral Videos

YouTube stars Alisha Marie and Remi Cruz show how creators have become their own class of media company

Digiday
 2021-04-13

Cover picture for the articleAlisha Marie and Remi Cruz have built their careers by posting videos to YouTube. But their businesses have grown beyond Google’s digital video platform. Since Marie launched her YouTube channel in 2008 and Cruz debuted hers in 2012, they have diversified to other platforms and revenue sources, including commerce and a joint podcast called “Pretty Basic” that the pair premiered in October 2018.

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