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Connelly Partners Acquires Content Agency VRX Studios

Cover picture for the articleConnelly Partners (CP) is expanding its content development capabilities by acquiring VRX Studios, a content studio specializing in the hospitality industry. Scott Madden, senior partner/director of strategy at CP will serve as managing director of VRX to bridge the two organizations strategically. He’ll work closely with VRX’s President/Chief Creative Officer Tinu Mathur.