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Sprite’s Latest Campaign Encourages Black Youth to Vote

AdWeek
 2020-10-28

Cover picture for the articleWith the presidential election one week away, Sprite is encouraging Black and multicultural youth to make their voices heard at the polls. In a handful of 15-second spots debuting throughout tonight’s BET Hip Hop Awards, six emerging artists explain why voting matters to them and their communities. The individuals featured are photographer Yvette Glasco, illustrator Neka King, fashion designers Blu Boy and Dorothy Lawes and artists Foremost and Sage Guillory.

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