And Apple’s Top Last-Minute Prime Day Deals Are … Discounts on AirPods Pro, Watches, and Beats

Shop sales from Beats Studio3 over-ears to Apple AirPods Pro at their cheapest prices for the last few hours of Amazon's second Prime Day

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

Apple rarely holds sales — even on Black Friday or Cyber Monday — but Amazon has slashed the prices on its computers, tablets, and headphones for the retailer’s second Prime Day 2023. Officially dubbed the Prime Big Deals Days, the shopping event kicked off on Oct. 10 and ends in just a few hours. But over the last few days, we’ve spotted a handful of great Prime Day deals and Apple discounts on AirPods, noise-cancelling headphones, and the Apple Watch Series 8, just to name a few. (Shop more Apple products on Amazon.)

As you probably know by now, Amazon’s blowout sale is a great time to shop for everything from appliances and mattress to speakers and turntables, but these Apple deals stick out in particular. Some of these Prime Day discounts bring Apple’s gear down to its lowest price of the season.

Remember: The best second Prime Day deals are reserved exclusively for Amazon Prime members. If you’re not an Amazon Prime member, you can get a 30-day free trial right now which will get you access for the second Prime Day event, which ends today.

Best Prime Day Apple Deals 2023

From AirPods to Apple Watches. Check out every Apple product on sale for Prime Day on Amazon.

24% off Apple AirPods Pro, now $198 (was $249)

Amazon

Apple’s AirPods Pro (2nd Gen) boast active noise cancellation, spatial audio capabilities, a MagSafe charging case, and stellar sound quality all in one sleek package. They get six hours of music playback (with noise cancellation on), and automatically recharge when placed in their case. The AirPods Pro (2nd Gen)’s main feature is upgraded active noise cancellation, which uses microphones to block outside sounds from reaching your ears. Touch controls on the stems let you swipe up and down to adjust the volume, and works really well in our editors’ tests. Better yet, they’re marked down to as low as $189.99 for the second Prime Day.

$189.99 $249.00 24% off

13% off Apple 2023 Macbook Air Laptop, now $1299 (was $1499)

Amazon

Apple’s lightweight Macbook Air laptop checks all the boxes for a travel-friendly work computer. It comes with a 15.3-inch retina display, plus a 1080p camera that takes work meetings to the next level. Take $200 off now for Prime Day.

$1299 $1499 13% off

53% off Beats Solo3 Wireless Headphones, now $94.05 (was $$199.95)

Amazon

We’re big fans of the Beats Solo3 wireless cans for a few reasons, including their stellar 40-hour runtime, built-in microphone, and comfortable ear cup cushions. Better yet, they support spatial audio sound that’s great for listening to music, plus feature a foldable design that makes them ideal for commutes. They’re marked down to $94.05 as of this writing for the October Prime Day for a whopping 53% discount.

$94.05 $199.95 53% off

$100 off Apple iPad Air (5th Gen), now $499.99 (was $599)

Amazon

If you haven’t invested in a tablet just yet, now’s the time to do it. Apple’s iPad Air (5th Gen) is currently discounted ahead of the second Prime Day by a whopping $100. Now $499.99, the iPad Air makes everything from taking notes during work meetings to streaming your favorite shows a breeze when you’re on the go. It features a 10.9-inch liquid retina display screen, plus a thin-and-lightweight design that makes it extra travel-friendly.

$499.99 $599.00 17% off

$249+ off Apple 2022 MacBook Pro, now $1249 (was $1499)

Amazon

Apple’s Macbook Pro laptops might come with a higher price tag than some of its competitors, but they’re also often long-lasting, sleek, and easy to use in place of a desktop computer. Ahead of the second Prime Day, there’s never been a better time to score one on sale. Right now, this 13-inch Apple 2022 Macbook Pro is $249 off, bringing its price down to $1,249.

$1,249.00 $1,499.00 17% off

10% off Apple AirTag (4-Pack), now $88.99 (was $99)

Amazon

Individual Apple AirTags might not be discounted for Prime Day, but you can still get a deal on a four-pack and save yourself 10% right now on Amazon. They remain one of our favorite stocking stuffers (and one of the easiest ways to find luggage when you’re traveling.) Simply attach them to your gear, and track the location from your phone’s Find My app — it’s that easy.

$88.99 $99.00 10% off

31% off Apple AirPods (2nd Gen), now $89 (was $129)

Apple’s AirPods (2nd Gen) are available for just $99.99 as an early Prime Day special deal, the lowest price we’ve seen so far this season, and bringing the cost down to under $100. Whether you’re playing games, or listening to music, Apple’s H1 chip delivers crisp, high-quality sound and stable, low-latency connection (so your music or calls won’t suddenly drop while you’re on the go). While you won’t get the same noise-cancellation you would from the AirPods Pro, we like the original AirPods for their simple, quick connection and in-ear detection. 

$89.00 $129.00 31% off

27% off Beats Studio3 Headphones, now $253.99 (was $349.95)

Amazon

While Apple has its own over-ear headphones, the Beats Studio are the next best thing. They feature Apple’s W1 chip, which reduces lag when they’re paired with Apple devices, although they can be paired to any phone, tablet, or computer over Bluetooth. Beats says the Studio3s get 22 hours of battery life per charge, and offer three hours of music playback when you plug them in for 10 minutes. Like the AirPods Pro, the Beats Solo Pros support active noise cancellation, so you can tune out the world when you listen to your music. This early Prime Day discount brings the headphones down to their lowest price yet at $254. 

$253.99 $349.95 27% off

$69 off Apple AirPods Max Headphones, now $479.99 (was $549)

Amazon

The AirPods Max are Apple’s audiophile-worthy over-ear headphones, and they’ve received a $70 discount ahead of the second Prime Day. We’ve gotten to test the AirPods Max for ourselves, and enjoyed their mix of excellent audio quality, and advanced technical features. The headphones will instantly pair with any Apple device when you place them on your head, and charge with the same Lightning cable as the iPhone. If you’re happy with the convenience of using AirPods, but want even better sound, these are the headphones to get.

$479 $549 13% off

15% off Apple Watch Series 8, now $339.99 (was $399)

Amazon

The Apple Watch Series 8 is currently on sale going into the next Prime Day for $100 off its $399 retail price. The large, intuitive touchscreen features a crystal clear Retina display, and fitness tracking for steps, calories, heart rate and more. You can access workouts with Apple Fitness+ and pair with a host of exercise and mindfulness apps, and its temperature sensor can even help with cycle tracking over time.

$339.99 $399.00 15% off

40% off Beats Powerbeats Pro Earbuds, now $149.95 (was $249.95)

Amazon

One of the best early Prime Day deals on Beats buds, you can score these Powerbeats Pros for under $200 this week. With their stellar sound quality, sweat-resistant design, and nine-hour runtime per charge, they’re fit for a day at the gym. Bonus: They feature a built-in mic in case you need to take a call on your commute to the office.

$149.95 $249.95 40% off

25% off Apple USB-C Power Adapter, now $43.99 (was $59)

Amazon

This handy power adapter makes it easy to power up two Apple devices at the same time, whether you need to give some extra juice to your Macbook Air or AirPods. Save 25% now for Prime Day.

$43.99 $59.00 25% off

13% off Apple Magic Mouse, now $69 (was $79)

Amazon

Apple’s Magic Mouse cuts the cord to make it easier to get your work done on the go thanks to its Bluetooth, rechargeable design. We like using it with both our Macbook Pro and desktop computers. Get it on sale on for $69 Amazon.

$69.00 $79.00 13% off

More Great Prime Day Apple Deals

See our Best Prime Day Deals article for even more tech deals.