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Video is not always effective in science communication, study suggests

Phys.org
 2020-08-25

Cover picture for the articleAudiences shown a video about coral reefs had less willingness to pay (WTP) for conservation than when shown a slideshow of texts and photographs. The findings suggest the importance of the type and amount of information used in science communication. Garnering public support. The type and amount of information are...

phys.org