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New York Post
Sassy NYC campaign takes aim at rival Boston: ‘Truth stings’
By Jack Morphet, Jesse O’Neill,
It sox to be Boston!
A snarky new New York City campaign takes aim at the Big Apple’s long-standing rival.
“We get more done by 8 a.m. than Boston does in a day,” reads the advertisement , seen in a now-viral photo posted on Twitter on Sunday.
The sassy billboard is part of a new “We ♥ NYC’’ marketing push after officials announced they had revamped the state’s iconic “I ♥ NY’’ slogan with a motto that directly touts the five boroughs.
Officials behind the “civic action campaign targeted for New Yorkers” told The Post the ad was on rotation on the city’s numerous LinkNYC 5G kiosks.
New Yorkers and tourists alike had strong opinions about the message as it played at a kiosk in the heart of Times Square at 7th Avenue and West 43rd Street Wednesday afternoon.
Calvin “Quick” Johnson, 40, a bail bondsman from Fayetteville, North Carolina, is a Heat fan who was in town to see the Knicks take on Miami.
When asked if he thinks New Yorkers get more done before Bostonians start their day, Johnson said “I believe it, I believe it.
“I think Boston deserves it. Boston is a city that sleeps all the damn time. Boston is very boring, aside from the Irish mafia and all that good stuff,” Johnson quipped.
“When you see Boston on [sic] the movies, it looks dead. New York never sleeps. It’s the Mecca. If you ain’t been to New York before, you ain’t seen life, get what I’m saying?”
Shayla Warner, 23, a South Bronx resident who bakes and sells marijuana edibles, said the slogan was “silly.”
“They’re trying to be funny. It’s a bit cringe,” she opined.
“I thought Boston was our friend — both east coast, old as dirt.”
Matt Thomas, 33, from West Harlem said he enjoyed the sports rivalry between the two cities.
“It’ll be good for the rivalry with baseball season coming up. It’ll give the Red Sox some ammunition,” said Thomas, who is a YouTuber and basketball player.
“I’m a New Yorker so I’m gonna rock with whatever New York rocks with.”
Thomas also said he could appreciate the new marketing campaign.
“I like WENYC. I feel like as a unit, it’s better us working together than being individuals. We never get anywhere in life by ourselves. If we get together and bridge societal, racial and economic issues, us together can work. I understand that, I like that.”
On social media, the gloves came off as word of the anti-Boston message spread.
Kathryn Wylde, the president and chief executive of the Partnership for New York City, defended the tongue-in-cheek campaign.
“Anything that keeps [the discussion] going,” Wylde told The Post.
“You could substitute any city for Boston in that poster. It’s really a statement, tongue in cheek, but it’s really a statement about the productivity of New York City said with humor and hyperbole,” she continued, adding that audience for the ad was New Yorkers and not New Englanders.
“Boston comes up because what’s tomorrow? Opening Day for the Yankees.
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