Jerry Lorenzo To Stage Fear of God's First-Ever Runway at the Hollywood Bowl
The brand’s inaugural IRL showcase is scheduled for April 19.
Jerry Lorenzo will present Fear of God‘s first-ever runway in Los Angeles on Wednesday, April 19, according to a save-the-date announcement sent on Tuesday morning. The brand will take over the Hollywood Bowl, with the venue’s first single-designer fashion show.
The brand has not confirmed additional details regarding the forthcoming showcase. Notably, the timing aligns directly with Coachella, falling right in the middle of the annual festival’s first and second weekends, and with the brand’s 10th anniversary.
Known for its American sportswear-infused aesthetic, elevated streetwear ensembles and experimental silhouettes, Fear of God has experienced exponential growth in its 10 years of existence. Born and bred in Los Angeles, the contemporary menswear label revealed its first seven mainline collections through lookbooks and fashion films that were released on Lorenzo’s own time.
In 2018, the designer launched Fear of God’s Essentials line, which has become highly desired for its laid-back, sophisticated designs. Outside of the imprint’s independent success, Fear of God has also collaborated with footwear giants Nike and Vans, teamed up with luxury labels including Zegna and appeared in video games like NBA2K.
This 10th-anniversary fashion show marks what could be the beginning of a new runway era for Lorenzo’s label. Mark your calendars for April 19 to see Fear of God’s IRL debut.
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