Kroger makes major change and customers will love how easy it will be to shop

KROGER has debuted another way to shop with its new Mobile Market.

Mayor Linda Gorton of Lexington, Kentucky recently announced that the Mobile Markets are meant to help struggling neighborhoods that are missing grocery stores.

Shoppers can expect to see the mobile markets stocked with fresh produce and other staples from Kroger.

While Kroger is stocking the truck with its products, it will be operated by God's Pantry.

God's Pantry is a nonprofit organization providing food to hunger relief organizations like soup kitchens, shelters, and youth programs.

“This is a way to address insufficient nutrition, improve general health, and address childhood obesity,” Mayor Gorton said in a press release. 

The mobile market follows the suggestions of the Mayor’s Commission for Racial Justice and Equality - following a finding that most Black Lexington residents do not live nearby grocery stores, she said.

Many residents in the area struggle to afford transportation to get them to the store, she added.

HOW DOES IT WORK?

The mobile market is a 60-foot trailer with a single aisle packed with fresh fruits, vegetables, milk - both dairy and non-dairy options, chicken, beef, pork, deli meat, cheese, yogurt, and more.

Additionally, it will carry a limited amount of household products, like toilet tissue, detergents, and other cleaning products.

The mobile market will not accept cash or even have cash within the truck.

This means that customers must pay by debit card, credit card, or SNAP/EBT.

Between this July and September, the mobile market will make roughly 20 different stops in areas walkable areas for residents.

During this pilot period, the city will be studying routes, inventory, and public awareness opportunities, ultimately identifying any problems.

IN THE NEWS

Kroger has partnered with Cooler Screens to bring smart screens into 500 Kroger stores across the nation.

Cooler Screens is a technology company offering retailers digital in-store media and merchandising.

The company created smart screen software to use with new or existing screens in stores.

After the three-year pilot, both Kroger and Cooler Screens saw the in-store shopper experiences improve with the help of the screens’ interactive media and digital merchandising.

The company says the screens are meant to help customers make more informed choices based on personal preferences, diets, health needs, budgets, and lifestyles. 

While it’s unclear which surfaces Kroger plans for the new screens, Cooler Screens recently expanded from cooler doors to walls, end caps, and windows.

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