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Taylor Swift Set to Make An Extraordinary Amount of Money During Her Era's Tour
By Danni Button,
Pop star Taylor Swift’s intensely anticipated six-month stadium tour just started its journey across the U.S. in early March. The Eras Tour is set to run through the fall and hosts 52 shows across 21 cities -- and the starting point of Glendale, Arizona, temporarily renamed itself " Swift City " to celebrate the tour's kickoff.
Based on estimations by Billboard and Forbes , The Eras Tour is set to collect upward of $600 million in revenue. Her previous tour, the Reputation Tour , sold out and brought in $345 million. That broke the record held by her previous tour.
For a fraction of a second, online ticket salesforce Ticketmaster ( LYV ) made tickets to The Era's Tour nearly impossible to get. But Taylor Swift's sway over her fans and her highly-publicized platform spawned plans for antitrust investigations against the company.
Taylor Swift is known for her musical talents, performance abilities, and devout fan following. But any self-dubbed "Swifty" can tell you that Swift also has a reputation for being very smart with her money. Swift is known as an astute real estate investor and has been known to invest her money in various ways.
Forbes has estimated Swift's net worth somewhere in the arena of $570 million. But once The Eras Tour has wrapped, it might be a good time to revisit those numbers.
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