Georgia Football Player Lands NIL Deal at Ohio State Player's Expense
It was the hit that defined the College Football Playoff: when Georgia defensive back Javon Bullard plowed into Ohio State wide receiver Marvin Harrison, Jr.
Now, Bullard is turning the tackle into an NIL endorsement.
Bullard has landed a deal with a local dessert shop in Georgia. Alumni Cookie Dough will premiere the "Bullard's Buckeye Crunch" flavor in honor of the player's statement hit against the receiver in the CFP Peach Bowl semifinal.
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Bullard's cookie dough will contain smashed bits of Reese's Peanut Butter Cups and crushed Oreo cookies, and will go on sale April 1.
"I thought it was a blessing, man, to have a cookie dough named after myself and the team we played," Bullard told Athens Banner-Herald.
"It's pretty funny, and I feel like it's good for advertising."
Bullard delivered the famous hit against Harrison, breaking up a potential touchdown catch for Ohio State in Georgia's eventual 1-point victory over the Buckeyes.
Officials called targeting at first, but reversed the call after review.
But the hit was hard enough to keep Ohio State from putting Harrison back on the field for the rest of the game.
"I'm not going to apologize," Bullard said. "It was a football play."
Earlier in the year, Bullard signed a picture of the famous play that was put out by a memorabilia company that captioned the photo, "Night Night."
That company's chief executive apologized for the "insensitive and inappropriate" comment, though Harrison himself seemed to laugh it all off.
(ABH)
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