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#Youtube Red

YouTube Kicks Off Upfront Week With Research Asserting Its Bond With Viewers Is Tighter Than That Of TV, Streaming Or Social Media

Click here to read the full article. As YouTube took its first step onto turf long controlled by television — upfronts week in New York — the Google-owned video operation released new research affirming its connection with viewers. The new study conducted with the firm Talk Shoppe was summed up with the acronym RISE, short for relevance, intellectual, sensorial and emotional. It found that 86% of survey respondents said YouTube delivered relevant and intellectual programming, compared with results in the 73% to 79% range for other platforms. In terms of emotion, the number was 84%, edging social media at 80%. The...
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Vox

The YouTubers are not okay

For three years, Dan Howell didn’t post anything on YouTube, and for his 6 million subscribers, this was a very big deal. As one half of the longtime vlogger duo Dan and Phil, he was known for writing and performing sketch comedy, internet culture commentary, and occasionally more serious vlogs about mental illness. A typical Dan and Phil endeavor, be it a book or a world tour or a series, might be called something like “The Super Amazing Project” or “Interactive Introverts,” nodding to early memes associated with “smol bean” culture. Naturally, they became superstars, particularly among teenage girls.
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