Let’s start here: my house, a couple of months ago, a good friend over for dinner and the conversation turning toward the article you’ve just started. This friend played sports at a high level, and he asked me, tentatively, whether he could explain why he doesn’t watch women’s sports. “Of course,” I said. “Let’s hear it.” I wanted nothing more than to understand why someone like him—an athlete, a millennial, a feminist—had never turned on a women’s basketball game. Or, more precisely, I wanted to hear why he believes he hasn’t.