'Exceptionally Misleading': Morgan Wallen Pledged $500K to Black-Led Groups, But the Money Seems Largely M.I.A.
“Before this incident, my album was already doing well; it was already being well-received by critics and by fans,” he told host Michael Strahan, five months after the video surfaced. “Me and my team noticed that whenever this whole incident happened, that there was a spike in my sales. So we tried to calculate … how much it had spiked from this incident. We got to a number somewhere around $500,000, and we decided to donate that money to some organizations, BMAC [the Black Music Action Coalition] being the first one.”