#WeWork

BusinessBustle

How SoftBank Founder Masayoshi “Masa” Son Fueled WeWork’s Growth

Hulu’s new documentary, WeWork: Or the Making and Breaking of a $47 Billion Dollar Unicorn, follows the rapid rise and catastrophic collapse of the office rental company WeWork. The film, directed by Jed Rothstein, focuses in on WeWork’s eccentric co-founder, Adam Neumann, and his wife, Rebekah Paltrow Neumann. But a third figure in the movie also played an important role in the company’s history: SoftBank founder Masayoshi “Masa” Son.
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TV & VideosDecider

Stream It Or Skip It: ‘WeWork: or The Making and Breaking of a $47 Billion Unicorn’ on Hulu, a Late-Capitalism Documentary About a Steve Jobs Wannabe

Hulu documentary WeWork: or The Making and Breaking of a $47 Billion Unicorn digs into a story of corporate malfeasance that might be outside many peoples’ periphery. Funny how a formerly smoking-hot New York City startup that once boasted an insanely huge market valuation (see: title of movie) didn’t make bigger headlines when it spectacularly imploded in 2019 may speak to our limited capacity for processing headlines during the last four years of political turmoil — but it also justifies the existence of this documentary, which seeks to illustrate what happens when a guru-type CEO doesn’t practice what he preaches in the very least. Sound interesting? It should.
Picture for Stream It Or Skip It: ‘WeWork: or The Making and Breaking of a $47 Billion Unicorn’ on Hulu, a Late-Capitalism Documentary About a Steve Jobs Wannabe
TV & VideosThrillist

Hulu's 'WeWork' Documentary Revels in CEO Adam Neumann's Billion-Dollar Downfall

The rise-and-fall narrative of WeWork gets a streaming documentary that only scratches the surface of a fascinating story. If you've ever read anything about Adam Neumann, WeWork's party-loving, pot-smoking, deck-slinging, shoe-hating co-founder and former CEO, it's likely that you've encountered a description of his odd magnetism. In a 2019 profile for New York Magazine, writer Reeves Wiedeman, who later published a best-seller about the company's dramatic public downfall, noted how Neumann's "charisma" and "soaring rhetoric" appealed to both potential investors and the company's employees, who bought into Neumann's "do what you love" messaging and "change the world" messianic branding. With his long hair and grand ambitions, Neumann seemingly embodied his company's stated goal to "elevate the world's consciousness"—a bold mission for an entity that's basically just a glorified landlord.
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New York City, NYPosted by
Salon

"WeWork had all of the bad red flags": How a visionary sales pitch turned into yoga-babble

Adam Neumann in "WeWork: Or the Making and Breaking of a $47 Billion Unicorn" (Hulu) WeWork, co-founded by Adam Neumann and Miguel McKelvey, was designed to provide flexible shared office space for startups, freelancers, and others entrepreneurs. Neumann, who was the public face of the company, insisted "We" — and the emphasis was always plural — "want to make the world a better place — and make money doing it." He gave employees stock options, suggesting they had equity in the company.
Businessrew-online.com

WeWork taking second run at IPO

WeWork is taking another run at going public. The co-working pioneer has signed a merger agreement with BowX Acquisition Corp., a special purpose acquisition company, that will result in WeWork becoming a publicly listed company. The transaction values WeWork at an initial enterprise value of approximately $9 billion. The deal...
BusinessBustle

WeWork’s Rebekah Neumann Is Still By Adam Neumann’s Side

Behind every great man is a great woman pulling the strings, so the saying goes. And behind Adam Neumann, the cofounder of WeWork, is his wife, Rebekah Paltrow Neumann — who became increasingly involved in the company over the years, to the point that she was eventually named as a third cofounder. She, her husband Adam, and the catastrophic collapse of their company WeWork are the subjects of Hulu’s latest documentary, WeWork: Or the Making and Breaking of a $47 Billion Unicorn. But after the company’s highly-publicized implosion, where is Rebekah Neumann now?
New York City, NYPosted by
Bisnow

What WeWork Going Public — For Real This Time — Could Mean For The Office Market

WeWork, the coworking leader that had grown rapidly prior to its failed IPO in 2019, is now going public in a deal that could have major implications for the office market. The company announced Friday it will go public through a merger with BowX Acquisition Corp., a special-purpose acquisition company, or SPAC, in a deal expected to close in the third quarter of this year that values WeWork at about $9B.
Newport Beach, CAbisnow.com

Industrious Taking Over 53K SF WeWork Space In Newport Beach

Flex office company Industrious is moving into a Newport Beach space vacated by WeWork. The move comes as the company has laid out larger plans to take over 1M SF of space across the country that its competitors have left behind. The roughly 53.5K SF space at Granite Properties’ 100...
BusinessTechCrunch

WeWork unbundles its products in an attempt to make itself over, but will the strategy work?

And as it kept scooping up more and more property, the lines continued to blur. Then we all watched as the company’s valuation plummeted and its IPO plans went up in smoke. Today, WeWork is rumored to be going public via a SPAC at a $10 billion valuation, down significantly from the $47 billion it was valued at after raising $1 billion in its SoftBank-led Series H round in January 2019.
MoviesWyoming Tribune Eagle

What to stream: "WeWork" documentary and other films about tech startup culture

After a debut at the SXSW film festival, the documentary “WeWork: Or the Making and Breaking of a $47 Million Unicorn” bows on Hulu this Friday. Directed by Jed Rothstein and co-produced by Forbes Magazine, the film is a look at the rise and fall of WeWork co-founder Adam Neumann, a charismatic entrepreneur who conceived of WeWork as much more than a co-working space, for better and for worse. Neumann was pushed out of the company by the board in late 2019, forced to walk away from the real-estate-company-as-tech startup that had attracted billions in investments.
BusinessNewsday

'WeWork': Compelling job on a company's downfall

WHAT IT'S ABOUT The documentary "WeWork: Or the Making and Breaking of a $47 Billion Unicorn" charts the steep, sudden rise in the valuation of the eponymous shared workspace company over the past decade before a disastrous attempt at an initial public offering in 2019 sent it hurtling back to Earth.
MoviesHollywood Reporter

'WeWork: Or the Making and Breaking of a $47 Billion Unicorn': Film Review

Comprehensive but politically and creatively timid. TWITTER. Jed Rothstein directs an overview of the rise and fall of WeWork and its megalomaniacal co-founder Adam Neumann. Earlier this week, WeWork, the office-share company, announced that it had lost $3.2 billion in 2020. For WeWork, that was good news: Its losses were down from $3.5 billion the previous year, when its megalomaniacal co-founder, Adam Neumann, was ousted as CEO. At his most profligate, the entrepreneur had been spending $100 million a week to attract a multi-billion-dollar investment that would never come. As a newscaster intones, Neumann’s leadership took WeWork “from a $47 billion valuation to near bankruptcy in just six weeks.”
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