WWE is the latest entertainment company to catch NFT fever.
The wrestling entertainment producer inked an exclusive, multiyear deal with Fox Entertainment’s Blockchain Creative Labs to launch an NFT marketplace for licensed digital WWE tokens and collectibles.
Under the pact, WWE said it will create “authentic NFTs that celebrate the company’s entire catalog of digital assets,” including iconic moments, WWE Superstars, and tentpole events like WrestleMania and SummerSlam. Details including the NFT marketplace’s name and launch date will be announced in the next few weeks, the companies said.
So what’s an NFT, and why would someone want to own one? In a nutshell,...