#The Vs Collective

On the heels of the release of her third solo album, Familia, Camila Cabello is dropping another debut: a fragrance campaign for Victoria’s Secret. Cabello is the new face of Victoria’s Secret Bombshell, shot by photographer Zoey Grossman. The collaboration marks the brand’s first bilingual campaign (Cabello speaks both English and Spanish in the ads), highlighting the singer’s Mexican-Cuban background.

After releasing her third solo album, Familia, Camila Cabello debuts a fragrance campaign for Victoria’s Secret. The Cuban American singer and actress have become the new ambassador of Victoria’s Secret Bombshell. The campaign is the brand’s first bilingual collaboration and highlights Cabello’s first language (Spanish) and Mexican-Cuban background. ...

If you haven’t noticed, the times have changed at Victoria’s Secret. Last year, as part of a massive rebrand, the company bid its once-iconic Angels adieu in favor of a more inclusive cast of brand ambassadors known as the VS Collective. Since then, the brand has ushered in a number of (arguably performative) firsts in terms of diversity, including its first trans model and first autistic model. Now, Victoria’s Secret is marking yet another first for the brand: its first male model.