When The Walt Disney Company gobbled up 20th Century Fox, it removed one of the six major movie studios from the Hollywood hierarchy. With Fox plucked from the pecking order, Netflix—the most prolific film studio in the world—stepped in to fill the void. But Netflix, as proud couch potatoes and cineastes both know, operates in a completely different ecosystem than its theatrical compatriots, and the ravenous streamer’s direct-to-consumer model has only grown more valuable during the pandemic. How much more? From March 15, 2020 to Sept. 15, 2021, Netflix’s stock price jumped from $298.84 to $577.76 — up 93 percent. Thus nearly every major studio is racing to become the next Netflix, rather than the other way around, and the status quo has been forever altered.