Since 2018, Taco Bell has developed inventive movie trailer-style commercials to announce the arrival (or re-arrival) of the beloved Nacho Fries, per AdWeek. They're one of the chain's most popular items, yet only released for limited runs, so it's always a big deal. The trailers feature intricate world-building that parody, and pay homage, to different film genres. Who could forget the conspiracy thriller-tinged trailer "Belluminati" (though that was for the stacker) or the horror-based trailer called "The Craving"? Joe Keery from "Stranger Things" even starred in that fry-related horror commercial along with Sarah Hyland from "Modern Family." These comical ads are punny and just plain awesome. "Ever since they left, my mind's been ... a little fried," Keery lamented in "The Craving." Fry even try to resist!?