#Sports Marketing

Swimming & SurfingLaredo Morning Times

Good as gold: How Katie Ledecky is turning her medals into money

For Katie Ledecky, one of the biggest differences with these Tokyo Games - aside from that speedy Australian one lane over providing some actual competition - is her status as a professional athlete. She was 15 years old at the 2012 London Games and then four years later she was suddenly famous around the world, still living at home and about to enroll in college.
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The PR Week: 7.29.2021: Nick Kelly, Charlotte FC

This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Nick Kelly, president of the up-and-coming Charlotte Football Club. Podcast topics:. 1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during...
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College Sportsritzherald.com

Leadership Lessons From Student-Athletes

CSU students are impressive. They balance rigorous academic courses wit​h volunteering, jobs, internships and roles in campus organizations. And, many of those students also add sports to that list of activities. In time for the Tokyo S​ummer Olympics, which were p​ostponed to 2021 due to COVID-19, we asked CSU student-athletes...
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Poughkeepsie, NYstrose.edu

Meet Joelianice Feliciano ’22: Having internship experiences to get ready for the big game

Joelianice Feliciano, a sports management major from Poughkeepsie, New York, who will graduate in May 2022, has already gained a wealth of knowledge from two internships. She’s also serving our country in the Army National Guard. We talked to her about why she chose Saint Rose, how her internship experience has enhanced her education in sports management, and where she wants her career to take her in sports.

Cisco extends digital learning network support for Young Leaders

Launched in July 2020, off the back of our first ever virtual Young Leaders Summit, the digital network has fostered connectivity and collaboration between projects throughout the last year, equipping more than 1,000 Young Leaders with the skills, confidence and support systems they need to continue improving the lives of city kids through football.
EconomyThrive Global

Meg Prejzner of Hackett Brand Consulting: “Be ok with things not being done “your way” ”

Be ok with things not being done “your way” — Whether you’re running your own business or managing your own team/project, when delegating tasks it’s important to recognize that the way someone else completes a task may not be how you would do it. For example, if you’re building a social media calendar and creating content, you write differently than the person next to you. The beauty of this is that you may be surprised with how someone else tackles a project and can, in turn, learn from them. So loosen up the reins and look forward to the different ways things can be done.

Jake Snyder

The Tucson Roadrunners, owned and operated by the Arizona Coyotes, has announced that Jake Snyder has joined the team as manager of corporate partnerships. Snyder spent the last two years with the NHL’s New Jersey Devils as a group sales ticket representative after previously working as a ticket sales representative for the Roadrunners. He graduated from the University of Arizona with a degree in marketing, while also serving as an intern in the UArizona athletics department and being part of the school’s Sports Marketing Association.
Navasota, TXNavasota Examiner

City, NISD building community pride

The Navasota City Council and Navasota Independent School District (NISD) Board of Trustees held a joint meeting Monday, July 26, at the NISD Administration Building. Reinforcing their united effort to promote Navasota and NISD, City and NISD staff reviewed recent accomplishments and goals for 2022. City development. Development Services Director...

Advertising accelerates branding in Brazil’s betting market sector

The main operators in the country are Sportingbet, Betfair.net, NetBet, Betsul, Midnite, Betsson, Betboo, Bodog, Sportsbet and Txbet, among others. But the champion in traffic, with a monthly flow of 126.5 million, is Bet365, according to a survey by SemRush from May 2021. Between 2018 and 2020, investments in luck...

H.I.G. Capital takes full control of Sportfive

H.I.G. Capital took 75.1% stake in Lagardère Sports and Entertainment back in April 2020. Full backing to usher in further development and growth, says Sportfive CEO. Private equity firm H.I.G. Capital is now the sole owner of the international sports marketing agency Sportfive after acquiring a minority stake of 24.9 per cent from French media giant Lagardère.
TV & VideosPosted by
Nicki Swift

People Are Loving Taco Bell's New Anime Commercial. Here's Why

Since 2018, Taco Bell has developed inventive movie trailer-style commercials to announce the arrival (or re-arrival) of the beloved Nacho Fries, per AdWeek. They're one of the chain's most popular items, yet only released for limited runs, so it's always a big deal. The trailers feature intricate world-building that parody, and pay homage, to different film genres. Who could forget the conspiracy thriller-tinged trailer "Belluminati" (though that was for the stacker) or the horror-based trailer called "The Craving"? Joe Keery from "Stranger Things" even starred in that fry-related horror commercial along with Sarah Hyland from "Modern Family." These comical ads are punny and just plain awesome. "Ever since they left, my mind's been ... a little fried," Keery lamented in "The Craving." Fry even try to resist!?

The Modern Sports Marketer's Checklist

Modern sports marketers are paving the way for a new era of sponsorship measurement—an era powered by detailed, objective and integrated insights that brands can take action on fast. In Relo Metrics’ (formerly GumGum Sports) new guide, discover 5 tactics that progressive sports marketers are using to have more transparency,...

Revelry Extends Official Tailgate Partnership with LSU Athletics

Revelry will offer fans tailgate services in The Oaks at Patrick F. Taylor featuring a tented space furnished with premium outdoor furniture, coolers and more. BATON ROUGE – Revelry Sports & Entertainment, a hospitality group specializing in premium, turnkey hospitality offerings at major sporting events, has inked a long-term partnership with LSU Sports Properties, extending its Official Tailgate Partnership with LSU Athletics. Revelry Sports and Entertainment will continue to offer tailgate service in The Oaks at Patrick F. Taylor on the south side of the LSU campus near Tiger Stadium as it looks to expand and add new game-day experiences in the future.

Ryan Dungey Foundation: Dedicated to Creating Opportunities for Children

We applaud the folks working on the Ryan Dungey Foundation for looking to be a beacon of light in the eyes of children in need. Introducing the Ryan Dungey Foundation, Dedicated to Creating Opportunities for Children. Multi-Time Supercross & Motocross Champion Establishes Organization to Benefit St. Jude Children’s Research Hospital...

Royal Heir Entertainment – Taking Your Music To The World

Reaching the world with your music can be a challenging thing to do. Sure, social media can help you get noticed. But it won’t keep you in the limelight. Royal Heir Entertainment is a globally renowned music marketing and promotions company based out of northeast Ohio. Created and led by music marketer, Brian “Essince” Collins, it is the place where budding musicians go when they want to become world-renowned stars.