The company will share more details in spring 2021. Sony wants a bigger piece of the drone market. Today, the Japanese giant unveiled a project called Airpeak, which will “support the creativity of video creators to the fullest extent possible,” according to a cryptic press release. That makes it sound like Sony wants to take on consumer-focused drone makers such as DJI, Parrot and Skydio. Which makes a lot of sense, given Sony’s expertise in the compact and full-frame mirrorless camera markets. If you’re a vlogger or independent filmmaker that already uses Sony gear, you might be tempted by a drone with similar technology. If nothing else, it would make it easier to color correct and combine footage.