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Inc.com

Organic SEO Versus PPC: Why You Need Both

Achieving billionaire status is something most of us only dream about (unless you’re Bezos, Musk or the Zuckerberg, obviously). But when it comes to the world’s most valuable brands, a billion dollars is a drop in the (very large) bucket. For these companies, shelling out a billion big ones for marketing is standard operating procedure (SOP).
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