To the less attentive it may even seem that everything is as usual. Because the Mission Winnow brand has long been an intermittent presence on the Ferrari livery. Throughout 2020 it had disappeared, this year it was seen in some GPs, in others not, in none of those in the countries of the European Union, to say, in compliance with the laws on advertising for cigarette brands. Although Mission Winnow is a very indirect message, and in its way, as we shall see, also very refined. Equally, the fact that for next year it seems destined to disappear from the Ferrari bodies is one of those news that makes you think of an era that is closing. Simply because Philip Morris and Ferrari have been racing together in one way or another for 48 years. And the fact that from next year it may not happen again is a sign of the changing times. Maybe someone will not notice it, certainly the coffers of Maranello will notice, given that the agreement up to this year has yielded a quantifiable figure of around 125 million euros per season.