Bellevue’s boom: City’s tech industry is poised to eat Seattle’s lunch

When Apptio launched in 2007, early employees debated whether the enterprise software startup should establish its headquarters in Seattle or nearby Bellevue. Even though the five co-founders eventually settled on Bellevue, the location discussion continued on and off for years. But that talk ended long ago. “There is no debate...
Picture for Bellevue’s boom: City’s tech industry is poised to eat Seattle’s lunch

AI Ethics at Enterprise Scale

Keeping AI models fair and unbiased is a tough enough job in the lab or with a single product. How can it be accomplished at the scale of business being done by Amazon and Salesforce? Amazon AI Applied Science manager Nashlie Sephus and Principle Architect of AI Practice Kathy Baxter will discuss the responsibilities as opportunities of putting ethical practices to work in enterprise applications.
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Bull of the Day: Salesforce (CRM)

CRM - Free Report) was part of the vanguard of modern business software. The company’s various subscription-based offerings are now essential to thousands of customers in the digital-driven world. And CRM has expanded through some rather large acquisitions in the last several years to help it diversify as it competes for dominance in the ever-growing cloud software market.

Salesforce’s chief futures officer on how to win in the ‘Pandemic Era’

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning. COVID-19 cases and deaths have been plunging around the world, but the pandemic’s after-effects are far from over. The ability of vaccinations to outpace variants is an open question. The geopolitical fallout is uncharted. The economic ripple effects remain unknown. What is clear is that we are entering a distinct historical period: the Pandemic Era, shaped by the impact of COVID. Like other defining events such as wars and economic crises, it will create new leaders and laggards in the marketplace.

Allant Group Acquires Vektor, a Leading CX-focused Digital Consultancy

Allant Group LLC, a nationally recognized, data-driven marketing firm, and a subsidiary of VntCap Technologies LLC, is pleased to announce its strategic acquisition of Vektor Digital and Analytics. Marketing Technology News: MarTech Interview with Johann Wrede, CMO at Xactly. “Following on the heels of our recent acquisition of Bubblebox, a...

How to Leverage Salesforce via a Client Written In Angular

In this article, we will use the Angular framework to complete a new feature request. In this example, the same contact data from Salesforce will be utilized in a drop-down list to avoid having a different source of contact data. This article is the fourth in a series of articles using React Native and Svelte clients to leverage the Salesforce API. The Spring Boot service has been used to leverage Salesforce's RESTful API. This service is a middleware layer to help clients not written in Salesforce retrieve and update contact data stored in the database.

Deloitte Digital Selected for 2021 Salesforce Partner Innovation Award in Cloud Solution Awards’ Service Cloud category

Award recognizes consulting work for Kentucky’s Department for Public Health and Cabinet for Health and Family Services response to COVID-19 Deloitte Digital today announced that it has been named a recipient of the Salesforce Partner Innovation Award in the Cloud Solution: Service Cloud category. The award focused on Deloitte Digital’s steadfast leadership within the Salesforce ecosystem due to its work to streamline information sharing and contain the spread of COVID-19 in Kentucky.

Director, Go-to-Market Systems

As the Director of Business Systems, you’ll play a key role in supporting our SES (Software, Experience, and Services) and Commerce departments achieve their Go-to-market objectives. As the gatekeeper to our CRM (Salesforce), you’ll be responsible for the strategy and execution of enhancements and changes needed for the success of your stakeholders.

Freshworks review

An excellent CRM product, best suited for small commercial businesses and solopreneurs, offering easy-to-use, full-featured CRM support on a budget. Freshworks is a multiproduct, scalable software solution that offers total support for commercial businesses. Its five products provide customer relationship management (CRM) support for customer service, sales and marketing, as well as software support for IT and HR.

New State of Salesforce Survey Reveals Rising Importance of Enterprise-Wide Cloud-Based System Integration

Jitterbit, the API transformation company, announced the results of a new survey on the state of Salesforce integration. It shows enterprises increasingly looking to streamline their customer experience by integrating their enterprise systems. Few, however, have found the right path to get there. The survey findings detailed in Jitterbit’s 2021 State of Salesforce Integration report also reveal how most companies are using Salesforce SalesCloud but have goals to expand their Salesforce footprint into new areas.

Salesforce and DocuSign Team Up to Enable Contract Collaboration Through Slack, Help Drive Customer Revenue, and Create Digital-First Customer Experiences

Salesforce and DocuSign today announced an expansion of their global strategic partnership to build new joint solutions that make it easier for customers to accelerate how agreements are facilitated around the world. New innovations will automate the contract process with AI-based, smart solutions that improve the customer experience of preparing, signing, and managing agreements, drive faster ROI, and increase collaboration amongst organizations with Slack functionality.

Salesforce CPQ and Salesforce Industries CPQ Named Leaders in 2021 Gartner® Magic Quadrant™ for Configure, Price, and Quote (CPQ) Application Suites

Salesforce today announced that Gartner Inc. has positioned Salesforce as a Leader in its 2021 Magic Quadrant for Configure, Price, Quote (CPQ) Application Suites. This is the fifth year in a row Salesforce has been positioned as a Leader in the annual report. “This graphic was published by Gartner, Inc....

Marketers Need a Mindset Reset for B2B Personalization

Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right. (Forrester Business Technographics® Marketing Survey, 2020).

ActiveCampaign Crosses 1,000 Employees Worldwide

Customer experience automation leader continues year of strong momentum with cross-functional Q3 successes including extending their unified data model, new app ecosystem investments, and industry recognition. ActiveCampaign, the leader in Customer Experience Automation (CXA), celebrated reaching 1,000 employees globally. The team hosted an internal virtual celebration for all of its...