Reebok Premier Road Modern "Dark Hyper" Is Inspired by Nighttime Running

Reebok‘s Premier Road Modern is big, bold and boisterous. It uses its sizable build and swaths of detail to communicate a retro-futuristic design ethos that encapsulates the entire Road Modern line, and it’s done everything from serve as the centerpiece of a desirable KANGHYUK collaboration to dress itself in metallic silver. Now, it’s set to release in a new “Dark Hyper” colorway with a unique inspiration: nighttime running.
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Jalen Green, Jalen Suggs, and Evan Mobley Sign Deals to Team up With Damian Lillard, James Harden, and Trae Young

Jalen Green from G League Ignite, USC’s Evan Mobley, and Gonzaga’s Jalen Suggs are still hours away from finding out who their NBA teammates will be. However, these three budding superstars already know who their teammates will be in the sneaker wars. Green, Mobley, and Suggs signed multi-year deals to rep Adidas, spurning other popular brands like Nike, Reebok, and Converse.
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Reebok Officially Unveils Jurassic Park Collaboration

Reebok and Universal Brand Development officially unveiled the Reebok x Jurassic Park full-family footwear and apparel collection. The collab celebrates the legendary history of Jurassic Park with each iconic silhouette included based on a character or prop from the film. Paired with the line is a 90-second parody breaking news segment announcing a “partnership” between Reebok and InGen, the fictional bioengineering corporation responsible for recreating dinosaurs in the original film. In the segment the anchor details how the two spliced sneaker and dinosaur DNA to create a collaboration some 65 million years in the making.
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Favorite Running Spots Around the World

People take up running for a lot of reasons. Typically, people run to get in shape, others use it as a mental escape, and some just lace up to enjoy the views. Exercise becomes a lot more enjoyable when you can do it in a place that makes you feel energized. Whether you’re pounding the pavement along the water at sunset or catching the early morning sunlight to kick up dirt on the trails, ambiance is key.
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Sneakernomics: First Half 2021 Athletic Footwear and Apparel Recap

The U.S. sales trend for athletic footwear was solid in the first half of the year, though the more recent results were weaker as June sales grew only in the low single-digits compared to 2020. Early indications are that the Child Tax Credit will lift the footwear business, so I expect the second half of 2021 will bode well for athletic footwear, but not as solid as the first half.

Reebok Premier Road Modern “Dark Hyper” Launches August 1st

Back in Fall/Winter ’20 — a little less than a year ago — Reebok officially premiered the Premier Road Modern. And though many new offerings have appeared since, the silhouette is no less cutting edge, keeping up with the current by way of numerous new colorways. Here, expect a “Dark Hyper” dress, a direct follow-up to the “Hyper” that released during the aforementioned season.

Reebok launches AR tool, empowering players to create basketball courts anywhere

Reebok unveils Courting Greatness – an all-new digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Using existing camera and measurement features in mobile phones, the Courting Greatness tool enables users to map out the exact dimensions of a regulation-sized court, be it a free throw line, 10-foot hoop, three-point line or key.
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The Best Sneaker Brands Will Make You Swear Off All Other Shoes for Good

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. What are the best sneaker brands? The answer is kind of complicated. The sneaker market is vast and multi-varied, and, let's face it, "best" is a tad too definitive. We could rattle off a list of the largest sneaker brands by sales per square foot or some other arbitrary metric of commercial success, but bigger isn't always better. (Though, yes, some of the biggest sneaker brands in the world also happen to be some of the best.) In the sneaker game, cult-loved boutique labels routinely go toe to toe with billion-dollar sportswear behemoths in a cutthroat competition for sneakerhead attention—that's what makes keeping track of it all such a blast.
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Mary J. Blige Is Military-Chic for ‘Power Book 2: Ghost’ in a Cutout Sweater & Combat Boots

Mary J. Blige went edgy in a monochrome look to film “Power Book 2: Ghost” in New York City. For a scene in character, Blige wore a monochrome green ensemble. The singer’s look was composed of green nylon trousers and an olive green sweater accented with a ribbed turtleneck and shoulder cutouts. She layered the look with a logo-embroidered Fendi drawstring jacket, sans sleeves, and accessorized with a pair of rectangular gold bamboo earrings.
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Calling All Shoe Lovers! Amazon's Outlet Store Has Sam Edelman Sandals for Up to 50% Off

Amazon's outlet store just got bigger and better — especially if you're an avid shoe shopper. The retailer's overstock outlet now features a new section devoted to deals on premium brands. Shoppers can find hundreds of markdowns on typically pricier, A-lister-loved designer brands and products, including a slew of Sam Edelman sandals that are going for as little as $30.

Who Could Benefit from the Reebok Bonus Program

Thanks to the Reebok Bonus Program, a handful of athletes walked away from day two of the CrossFit Games individual and team events with extra cash in their pockets. Remind me: Reebok announced the program a week before the CrossFit Games began, offering bonuses for athletes across all divisions on one condition: they had to be wearing Reebok shoes during that event. This program had the potential to add nearly $1 million to the already $2.5 million prize purse.

What You Need to Know Going Into Day Five

​​Cuts have been made and just 30 athletes in each division will continue to compete, but not for long. After today’s first event, the field will shrink yet again to just 20 athletes to finish out the day. One big thing: In a historic year of seven individual athlete withdrawals...

BAIT x Reebok "West East" Pack: Official Images & Release Info

What We’re Saying: BAIT and Reebok are going back in time for their latest collaboration, which is actually a reissue of the "West East" pack from 2018. The collection consists of three retro silhouettes, each of which appears identical in comparison to the OG collab. Featuring the Ex-O-Fit, Workout Plus,...

Reebok and adidas Come Together For Ultimate Sneaker Mashup

Serving as the second crossover between the two sportswear giants, Reebok gets reacquainted with adidas’ icons as part of the latter’s “A-ZX” series — this time releasing the ZX Fury mashup. Bringing together the best of both worlds, the two brands merge aesthetics from their iconic archival running silhouettes —...