From the product development Foamy the Squirrel the world is dumb enough don’t add to it shirt . Standpoint old Navy has redeveloped all of their existing plus size grading with the use of 3D avatars made with 389 body scans of real women in partnership with the University of Oregon. This fit direction Alison assures will be familiar to their existing customers (their size should still be the same), however the fit will just be better and, based on early feedback, more comfortable. Next, all in-store staff will be receiving training so the in store experience matches the diversity of clientele size. “Democracy of style is so important to us, but equally important is the democracy of service, and so when you walk into an Old Navy store, you should feel included no matter what size you wear,” says Allison. The training will cover who the plus size customer is, the backstory behind this company-wide push, how the Old Navy “fit differentiator” ensures the best fit, and how to shift their own body language to be inclusive. Finally, the icing on the proverbial, size-inclusive cake, is a marketing campaign to coincide with the in store roll-out, featuring women of all sizes alongside plus-size icon Aidy Bryant, who will be the face of the launch. A natural choice, especially as Bryant’s picture has been on the line’s inspiration board since day one, a partnership that feels like manifestation come to life.
