#Online Advertising

There is a long history of racist and predatory advertising in Australia. This is why targeted ads could be a problem

Aboriginal and Torres Strait Islander readers are advised this article contains racist images and advertising slogans. The internet has provided advertisers with the ability to fly below the radar of public accountability. This is because online ads are visible only to targeted individuals on their personal devices. However history indicates that public accountability is crucial because advertisers have an established record of using harmful stereotypes and targeting vulnerable populations. The Australian Ad Observatory in collaboration with the Centre for Global Indigenous Futures will investigate how targeted advertising online is affecting Aboriginal and Torres Strait Islander people with this in mind. We will...
Picture for There is a long history of racist and predatory advertising in Australia. This is why targeted ads could be a problem web3 protocol disrupts digital advertising market

In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain's launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month.
Picture for web3 protocol disrupts digital advertising market

FTC Warns Media And Marketers About Penalties Of Fake Endorsement Ads.

Brands, media buyers and broadcasters are among the hundreds of companies that the Federal Trade Commission has put on notice that they could face steep fines if they use endorsement ads to deceive consumers. The FTC says the blurring of the lines between authentic content and advertising has led to an explosion in deceptive endorsements across the marketplace.
Picture for FTC Warns Media And Marketers About Penalties Of Fake Endorsement Ads.

Kargo Acquires StitcherAds for $64 Million, Increasing Kargo’s Media Spend to a Combined $550 Million

Leading adtech firm Kargo has announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-marketing to retailers across multiple platforms, effectively “collapsing the traditional customer journey” and reducing the complexity in a brand’s marketing strategy.
Advanced Television

W. European pay-TV market sees 4.6% growth

Total TV market revenues in Western Europe amounted to over €100 billion in 2020, a 1.5 per cent decrease compared to 2019, and level with 2018 results. However, this trend is set to reverse in 2021, as a result of the recovery from the Covid-19 situation and due to an increase in advertising market revenues, which fell sharply during the pandemic.
Thrive Global

Clint George of Brand Focus Digital: “Have a clear cost-reducing plan for advertising PPC and reducing Amazon selling fees”

Have a clear cost-reducing plan for advertising PPC and reducing Amazon selling fees. By following Step 4 above, you will have the right pack size and correct pricing, which will optimize your Amazon fees. Have a budget for promotions and stick to this. This is not only for advertising but for price-reducing promotions. Make an annual plan including a budget for each event and stick to it. As your sales grow, you can increase your spend level.
Apple Insider

Apple Search Ads grows during App Tracking Transparency push

AppleInsider is supported by its audience and may earn commission as an Amazon Associate and affiliate partner on qualifying purchases. These affiliate partnerships do not influence our editorial content. — Apple's in-house advertising arm, Search Ads, appears to be benefiting from Apple's privacy push in 2021, with the business growing in market share at a time when rival advertising firms are having trouble targeting advertising at potential customers.

‘No better context’: Cooler Screens’ founder and CEO Arsen Avakian on returning to in-person networking

Digital in-store retail media company Cooler Screens — the company behind the tech to put ads on screens for refrigerator doors in retailers like Walgreens and grocers like Kroger — has increased its footprint since the onset of the pandemic. The company now has some 10,000 screens on cooler doors in 750 retail locations that together generate over 77 million monthly views. That increase in footprint has Arsen Avakian, founder and CEO of Cooler Screens, more confident about introducing the product to advertisers at his first Advertising Week, which is taking place this October 18th to the 21st in New York and online.
Advertising Age

Why the ‘metaverse’ represents a revolution in advertising

The “metaverse” is the next great revolution in computing. This concept of the future of the internet promises to bring the physical world together with new technologies that are only starting to transform the way people interact with one another, amuse themselves, go shopping and engage in other everyday activities.
The Next Web

Amazon puts its own “brands” first above better-rated products

It took Robert Gomez about five months to get his Kaffe coffee grinder to the big leagues in e-commerce: among the first three search results for “coffee grinder” on Gomez, founder of Atlanta-based consumer goods startup 4Q Brands, said he obsessively refined his photos and description, amassed reviews from...

Which Credit Card Should I Get?

Are you in the market for a new credit card? The television commercials and online advertising from all of the big card issuers may be tugging you in a variety of directions. It can be both confusing and overwhelming. Don’t fret. In this article, I’m going to walk you through...

Amazon Now Shielding IP Addresses From Advertisers for IMDb TV and Twitch

Amazon has begun to restrict outside parties including advertisers and the ad tech companies who serve them from seeing IP addresses of users for its IMDb TV and Twitch streaming platforms, making it harder for them to target consumers and build profiles of them. According to Ad Age, Amazon has...