How To Watch US Women's Gymnastics Compete In The 2021 Tokyo Olympics

The US Women's Gymnastics Team is headed to Tokyo for the summer games. In June, the team's roster was finalized at the Olympic Trials. As expected, Simone Biles will lead the team to compete for its third consecutive title. Sunisa "Suni" Lee, Jordan Chiles, and Grace McCallum will join Biles to compete in the team event. Jade Carey and MyKayla Skinner will compete in individual categories.
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5. The new faces of NBC's Olympics coverage

A new(ish) face will be leading NBCUniversal's prime-time coverage of the 2021 Tokyo Olympic Games: veteran sportscaster Mike Tirico. Why it matters: It's Tirico's first run as prime-time host for the Summer Olympics. Legendary broadcaster Bob Costas hosted 12 Olympic Games between 1988 and 2016 for NBC before handing over the prime-time spot to Tirico in 2018.
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Lance Bass Says He's "Been Kept Away" From Britney Spears During Her Conservatorship

Watch: Britney Spears Feels "Relieved and Hopeful" About Her Future. Lance Bass can promise you that he always has Britney Spears' back. As the music superstar continues a conservatorship battle with her father Jamie Spears, one member of 'N Sync continues to show his support. While appearing on the Heather Dubrow's World podcast, Lance said he was a proponent of the #FreeBritney movement.
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Olympics: The Tech Behind the Games

STAMFORD, Conn. & TOKYO—As NBCUniversal broadcasts and streams more than 7,000 hours of coverage at this year’s Games in July and August, it will be relying on a small army of technologists, both inside NBCU and at companies that will be providing a host of new technologies. Their behind-the-scenes work...

NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers...
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Busy Philipps' Child Birdie Silverstein Cast in First Major Acting Role

Busy Philipps' child Birdie Silverstein is making a splash in Hollywood and feeling the love. On Thursday, July 22, Gloria Calderón Kellett, who co-created the recent Netflix comedy series One Day at a Time, announced on Twitter that her forthcoming Amazon series With Love will include Birdie in a recurring role. This marks the first major acting gig for Birdie, 12, who uses they/them pronouns and years ago appeared in a couple episodes of Busy's ABC sitcom Cougar Town.
TV & VideosFast Company

Peacock bets the most fraught Olympics in history can drive streaming subscribers

When NBCUniversal launched its entrant into the streaming wars in July 2020, its birth was more of a pop than a bang. After all, the platform was years late to the game, coming on the heels of not only early pioneers like Netflix and Hulu, but also HBO Max, Apple, and Disney Plus. Then there was the name, Peacock: a bit cute and old-timey for a service meant to steer NBCU and its parent company, Comcast, into the future. (NBC first added a peacock into its branding in 1956 to promote the advent of color television.) Most problematic, though, was that the tentpole event intended to generate buzz—and subscribers—to launch Peacock right out of the gate was delayed due to COVID-19.
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Tokyo Olympics: How Far Will NBC’s TV Ratings Fall?

Don’t expect 25 million primetime viewers this time as cord-cutting, and more streaming live coverage, will bring down averages. The Tokyo Games will almost surely bring NBC and its sibling cable networks their biggest primetime audiences in months. They’ll probably also fall well short of previous Games. How can both...
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5 Olympic-Related Stocks To Watch Ahead of the Tokyo Games

After a year-long, pandemic-mandated delay, Tokyo is ready to host the Games of the XXXII Olympiad, with the opening ceremony scheduled for Jul. 23. And these rescheduled 2020 Summer Olympics could be a golden opportunity—pardon the pun—for investors. Article continues below advertisement. You can’t invest in the Olympics directly, of...
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Olympics Could Still Be a Win for NBCUniversal

The Olympics have been a mess for Japan, but they might not be for NBCUniversal. The Games’ primary U.S. broadcaster expects to bring in $2.25 billion in ad revenue, per the New York Times, nearly double the $1.2 billion it earned from Rio 2016. While advertisers have adjusted strategies to...

NBC Olympics Chooses Innovid As Ad Management Provider

NBC Olympics, a division of the NBC Sports Group, has selected Innovid — the only independent omni-channel advertising and analytics platform built for television — to manage ads during its presentation of the 2020 Olympic Games, which run through Aug. 9 in Tokyo. Innovid will manage third-party ads across NBC...

NBCU Hires John Lee as Chief Data Officer

Comcast’s NBCUniversal unit said it hired John Lee as chief data officer, a newly created post at the company’s advertising and partnerships division. Lee, previously with Dentsu’s Merkle, will lead a centralized data unit that will develop a consumer identity and data strategy for the company. “The next era of...

NBCU Gears Up For Olympics with Opening Ceremonies Coverage

NBCUniversal Friday morning will tee up live coverage of the 2020 Summer Olympics’ Opening Ceremony as it prepares to offer more than 7,000 hours of Olympics coverage from Tokyo across multiple platforms. The Olympics' Opening Ceremony, hosted by Today co-anchor Savannah Guthrie and NBC Olympics’ primetime host Mike Tirico, will...

NFL to Players: Get Vaccinated or Pay the Price

The NFL has drawn a line in the sand when it comes to COVID-19 vaccinations and it’s prepared to hit players and teams where they’ll feel it most: their bank accounts. In a memo issued Thursday, the NFL informed all clubs that if a game cannot be rescheduled during the regular season due to a COVID-19 outbreak among unvaccinated players, the team with the outbreak will forfeit and be credited with a loss.
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NBCU Selects ‘Enterprise-Wide Data Unit’ Leader

For the first time, NBCUniversal will have an individual charged with leading a centralized data unit, and the development and implementation of the company’s enterprise-wide consumer identity and data strategy. Taking the newly created role of Chief Data Officer is John Lee, and he will sit within the NBCU Global...