Natural Light has been providing affordable beer since 1977. Now its stepping into a new arena with the release of its first ever vodka. Natty Light announced last week that it is releasing a 30% flavored vodka that comes in Lemonade, Strawberry Lemonade, and Black Cherry Lemonade flavors that will be available in 750ml and 50ml bottles.
It was September 2014 when a UPS truck arrived at Sunriver Brewing Company with 200 pounds of fresh Mosaic hops from the Yakima Valley in Washington. The shipment took Brett Thomas, then one of Sunriver’s two brewers, by surprise; he’d been expecting the hops, but not for at least another day or two. Thomas wasn’t sure whether the delivery was due to a miscommunication, missed phone call, or lost voicemail—but when the shipment arrived at the brewhouse, he knew he needed to do something with the hops—and fast. Thomas immediately ruled out storing the hops overnight in the brewery’s cooler, lest they wilt and degrade. Setting them aside in the humid brewhouse seemed just as fraught. “It’s like, ‘Crap, what do we do?’” Thomas, now Sunriver’s director of brewery operations, recalls thinking. “I had to start making some decisions at that point.”