#Mobile Advertising

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of strong revenue growth; Lisa Coffey has been named as Chief Revenue Officer (CRO) and Andy Sophocli is now AVP Partnerships EMEA. The company closed out 2022 with $150...

Updated Feb 1, 15:45 UTC: Alphabet subsidiary, Google, is testing a range of artificial intelligence (AI) powered chatbot services that are expected to influence the launch of a public product. The tech giant is working on a project under its cloud unit, “Atlas”, which is seen as a “code red” effort to respond to the recent popularity of large-language chatbot, ChatGPT.

What's currently the media industry's fastest-growing killer app? Well, it's actually not an app, but a technology -- OpenAI.com's generative text-based language model ChatGPT -- but according to a new analysis from the equity research team at UBS, it's currently pacing to be the fastest-growing one in terms of monthly active users, surpassing even TikTok's first year of growth.

LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer. LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on the heels of significant revenue growth – Lisa Coffey as Chief Revenue Officer (CRO) and Andy Sophocli as AVP Partnerships EMEA. The company closed out 2022 with $150Million in revenue, reporting 55% global growth year-on-year and 27% growth year-on-year in the APAC region alone. This demonstrates continuing demand for LoopMe’s suite of outcomes-based technology products, which do not rely on personal identifying data and are available across mobile, CTV, digital audio, digital out-of-home and other emerging digital advertising channels.

LoopMe said it hired Lisa Coffey as global chief revenue officer. Coffey had been head of strategy and business development at Amazon. In her now job she will oversee revenue in North America as well as international growth. Coffey is one of a number of senior executives being added by...

The Federal Trade Commission has slapped prescription drug discount app GoodRx with a $1.5 million fine for the unauthorized disclosure of customers' identifiable health information with third parties, such as Facebook and Google. This is the first time the agency has taken enforcement action under its Health Breach Notification Rule, which requires vendors of personal health records to notify customers if their data has been breached. While the rule has applied to companies handling health records since 2009, FTC commissioners voted in favor of expanding it to cover health apps in 2021.

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released new iCloud Private Relay (iCPR) IVT detection features in the Pixalate Analytics dashboard to help clients measure their exposure to iCPR traffic. Pixalate found 21% of US mobile and desktop Safari...

Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an offline environment, such as building user journeys, where touchpoints or interactions are unified and tied to an individual for attribution.

Nigeria’s largest telecommunications company MTN became the first publicly listed company to hit the N2 trillion mark in revenues. MTN first cross one trillion naira in revenues in 2019 meaning it has taken the company just three years to surpass N2 trillion in revenues. The company released its 2022...

How To Create And Make Money From A Youtube Channel – This article will reveal the basic tips for building and monetizing an app. Who can it be useful for? For people who have an idea to create an app but don’t know where to start. For those looking for ways to monetize an app they already have or want to build.

MTN Nigeria Communications Plc recorded a 57.5% growth in the number of customers using its fintech services in 2022, bringing its total active fintech customer base to 14.9 million. The telecom firm, which disclosed this in its 2022 financial statements, also disclosed that its fintech revenue for the period rose...

Telemedicine company GoodRx allegedly shared sensitive personal health information with Google, Facebook and other firms to target ads to users, according to a complaint filed by federal regulators on Wednesday.

The demise of the newspaper industry is well chronicled. A number of reasons are cited as causes for the demise of the printed page, but let's take a look at one potential problem. We home in on the fictional Daily Planet and take a look at one potential factor in the decline of newspapers.