Basketball is global, and it is growing. The National Basketball Association has made it a priority to stay in the spotlight as much as possible. For years – decades, really – the NBA cultivated an image focused on its most powerful engine: its stars. With that personalization grew a sort of personality the league still maintains; coverage of the NBA is as energetic and (at times) erratic as the news being covered, and the league garners plenty of attention for it. Nowadays, the regular season is often considered the most boring part of the basketball calendar, despite being the largest portion. Award shows, the NBA Draft, free agency, rumors and intrigue, and drama (sometimes great, sometimes not) are all just as closely followed by fans as the games that count, while only the postseason are held at a higher level.